Watch our latest Fun U video: Sending Mobile Coupons with SMS by Dan Schweibold. Traditionally SMS has been the first mobile marketing tool that software companies push on marketers. Many claim it’s a must-have in ...
Home Depot was one of the earliest retailers to have embraced mobile, hoping to benefit from the increasingly important role mobile plays in consumer shopping behavior. They made early bets on mobile marketing, and now ...
We are often asked, what is the average lifetime value of a mobile loyalty list (SMS) subscriber and how do I increase the value (Net Sales, Average cart size, etc) of each loyalty list subscriber? ...
Mobile will be the focus of customer loyalty in 2014, and opting consumers to mobile promotions will play a key role in running successful mobile marketing campaigns. According to the Internet Trends Report, mobile as ...
Join us January 21st, 2014 at 11:00 PST for this exclusive FREE Live Webinar! It is more important than ever to opt-in your customers and reach them with your custom mobile coupons, offers, and announcements. ...
In 2013, consumers stayed well ahead of marketers in adopting mobile. There are 165 million active smartphones which consumers use for an average of 2 hours and 21 minutes a day, according to eMarketer – ...
Customer loyalty programs are a key part of the mobile marketing landscape, going beyond awareness-building and one-off promotions. Building customer loyalty, however, is a science, driven by behavioral psychology, that couples a desired behavior with ...
A mobile opt-in has enormous value for retailers and online businesses. But getting customers to opt-in while staying legally compliant is a huge logistical and creative challenge – until now. FunMobility customers told us they ...