There are people who think ‘gamification‘ is the key to better customer engagement and retention, and those who think the concept is over-hyped. Where do you stand? In today’s VentureBeat, FunMobility’s Daniel Pfeiffer explains why gamification is a true game-changer and deserves the attention of both consumer and business brands looking to deliver personalized experiences and build a stronger community. Read ‘Gamification in the Age of Distraction’ now and also watch this recent video in which Pfeiffer explains the basic concept and value of gamification.