In Entrepreneur’s article, 6 Ways to Build Customer Loyalty, they describe the 6 basic methods for engaging your audience with your brand to drive customer loyalty.
“It's tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is essential to keeping your business thriving. The secret to repeat business is following up in a way that has a positive effect on the customer.”
While reading the list, we noticed that mobile promotions, coupons, and other mobile engagement methods, which play a key role in customer loyalty, were omitted.
Furthermore, some of the suggestions seemed impractical, like what you should do after a sale: “Effective follow-up begins immediately after the sale, when you call the customer to say "thank you" and find out if he or she is pleased with your product or service.”
Isn’t there an easier way? Does Target or Nordstrom, despite a loyal following, call you to find out about your experience? No, they don’t. Rather, with Nordstom for example, if you opt-in to their email service, they will follow up your visit with a copy of your receipt. They may also provide a survey to get feedback and insights into your preferences and behavior to further personalize offerings in their marketing campaigns for sales, offers and events.
You get the picture now right?
The Entrepreneur article has some great information, however, FunMobility has the final three pieces to the customer loyalty puzzle, delivered through mobile promotions:
1. Grow your mobile audience for higher customer loyalty potential
Our market leading mobile promotion software gives you the power to grow your loyalty list, building a strong audience relationship for improved outcomes. FunMobility Mobile Promotion Software enables organizations to stay ahead of the competition by providing a complete customer loyalty program.
From our easy to use mobile opt-in business solution, to surfacing the best promotions and providing powerful conversion insights, FunMobility helps businesses of all sizes acquire loyal customers.
2. Engage your audience with interactive mobile promotions
Delivering mobile coupons, surveys, and gamified promotions, gives you the most efficient channel for building customer loyalty. From mobile promotions to real-time tracking and optimization, FunMobility drives mobile acquisition with ROI-focused campaigns.
Engagement is crucial to your customer loyalty success. We offer a multi-channel platform to interact with your audience via compelling mobile promotions, offering a personal experience to build advocacy and stand out in the crowd.
3. Build customer loyalty with measurable insights
FunMobility enables you to identify your most valuable customers to deliver personal, relevant offers to build trust and loyalty. Consumer data is key to your story - so are powerful and flexible insights. A solid analytics approach is important to manage your business and customer loyalty promotions. FunMobility loyalty promotions software collects data 24/7 to deliver robust results across multiple campaigns and channels, translating activity insights into actionable reporting, driving intelligent value from your consumer base.
Read the full article, 6 Ways to Build Customer Loyalty to get the other 6 ideas to build and maintain your customer loyally marketing strategy.