Latest Mobile News – April 14, 2015

(image courtesy of Randstad Technologies)

Latest Mobile News – Headlines for April 14, 2015

Infographic: 5 Mobile Trends That Are Changing the Way Business Is Done

Randstad Technologies predicts that there will be a major focus on how mobile influences the customer brick-and-mortar shopping experience, with apps that will utilize “interior GPS tracking” (think Apple’s iBeacon technology) to provide… Read more at Entrepreneur

SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market Grows

As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain… Read more at Mobile Marketing Watch

Home Depot spruces up mobile native ads with deep linking

Home Depot is shrewdly using mobile to reach consumers’ whose minds are turning to home improvement projects with native ads while simultaneously experimenting with the effectiveness of deep links… Read more at Mobile Marketer

Papa John’s heats up mobile payments with sharing solution

Papa John’s is introducing a new digital solution to consumers online and on mobile that enables them to split their pizza bill in a streamlined manner. “Pizza is meant to be split and shared, so it’s only natural that paying for it can be done much in the same way,” said Jim Ensign, vice president of global digital marketing at Papa John’s, Louisville, KY…” Read more at Mobile Commerce Daily


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