Full List of the Winners: Mobile Excellence Awards 2016

Brands, Retailers, and Agencies Honored for Mobile Marketing Excellence

LOS ANGELES, CA — FunMobility is excited to join the prestigious list of mobile marketing agencies and brands whose work has been recognized by the Mobile Excellence Awards, which honor the companies that have truly set the bar of excellence in mobile technology, entertainment, and lifestyle. The 8th Annual Mobile Excellence Awards are produced by Axis PR & Entertainment and sponsored in part by Intel and YouTube.


FunMobility and Chiquita's wildly popular "Minions Love Bananas" mobile campaign won the award for "Best Branded Experience Made for Mobile," beating out competition from other major brands in the same category, including Coke Zero, Sesame Street, and SyFy Channel.


[RELATED] This isn't the first award the Minions campaign has won. The Mobile Marketing Association (MMA) awarded FunMobility/Chiquita the 2015 Global Smarties Award for "Cross-Media Mobile Integration".


Other winners include major brands and retailers such as Heineken, Carl's Jr., E! Networks, Marvel's Contest of Champions, and Capital One (the winners for each category are listed below).


The winning campaign

Chiquita and Universal Pictures’ cross-screen, cross-media promotion “Minions Love Bananas” — connected an offline product (bananas) to an engaging digital experience, collecting opt-ins for a massive online audience database in the process.


Medical-grade image recognition technology allowed in-store shoppers to scan 32 different collectible Minions stickers on Chiquita bananas — unlocking new digital content, prizes, and sweepstakes entries.



[CASE STUDY] Chiquita "Minions Love Bananas"


The produce giant more than doubled the size of their email newsletter audience, and saw an overall sales increase of more than $50 million quarter-over-quarter when the campaign went live.


Full List of Winners: 8th Annual Mobile Excellence Awards

Best Branded Experience Made for Mobile
FunMobility: Chiquita & Universal Pictures “Minions Love Bananas”


Best Mobile Leadership
Intel Corporation


Industry Star
Capital One


Best AR/VR for Mobile
Samsung Milk VR


Best Delivery Platform for Mobile


Best eCommerce for Mobile
Blackhawk Network/GoWallet


Best Payment/Banking
Capital One Mobile 5


Best Entertainment Related Marketing Campaign
Heineken’s UEFA Champion the Match


Best International
Turkcell Connect: Internet in Offline Mode


Best Mobile Analytics/Big Data


Best Mobile Start Up


Best Mobile Utility App


Best Mobile Video
Opera Mediaworks / Carl’s Jr. Super Bowl Instant-Feed Campaign


Best Original Content
E! Entertainment- “E! Style Collective”


Best Social Community


Best Mobile App/Service for Connected Daily Lifestyle
HomeAdvisor, Inc.


Best Mobile Games
Kabam – Marvel Contest of Champions


Best Mobile App for Wearable Technology
InterContinental Hotels Group (IHG)


Best Mobile Innovator
Synaptics’ ClearPad 4300 touch and display driver integration solutions for smartphones and tablets


Best Mobile Product
Intel, Eaglespeak


Best Mobile Sports
Sapient Nitro, Surf Pegasus App


Best Technology Breakthrough
Synaptics’ ClearPad 4300 touch and display driver integration solutions for smartphones and tablets


Best User Experience for Mobile


**Winners of 8th Annual Mobile Excellence Awards were determined by scores from an undisclosed panel of high-caliber judges from top-tier business and technology companies. Award winners were sealed and not revealed until the evening of the awards**


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Topics: FunMobility