Curious to know what the biggest sales and marketing trends will be in 2017? Dreamforce 2016 wrapped earlier this month, and we had the chance to speak with vendors and thought leaders from every layer of the sales & marketing ecosystem.
Here are the 5 biggest factors that will influence 2017:
1. Mobile is Back (and Never Left)
Open rates and social engagement continue to go up on mobile devices, with the majority (65-75%) of engagement happening on phones and tablets. "Mobile" has gone from being an afterthought to being the primary concern of digital marketers.
Moving forward into 2017, the biggest questions forbrands and agencies will be how best to leverage digital experiences on mobile devices, and how to build a library of mobile-first content that drives conversions.
Email open rates, across devices and verticals:
(image courtesy of movable ink)