Kevin Almeida

Recent Posts

Optimize Your Marketing Budget with Omni-Channel Campaigns

HTML5 Rich Mobile Experiences can be built once and published anywhere, discoverable across every channel, web browser, and device.

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Topics: mobile advertising, DXP, Digital Advertising, Omni-Channel, Marketing Spend

How to Improve Marketing Performance with Automated, Personalized Experiences

For several years, marketing automation & personalization has been largely centered around ad trafficking and email content -- but it's now possible to go much deeper; to customize the entire user experience to be a ...

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Topics: DXP, personalization, automation, salesforce, crm, dxp connectors, oracle, email marketing

FunMobility DXP Integrates With Oracle Marketing Cloud and Responsys

FunMobility DXP, an Oracle Marketing AppCloud Partner, Launches Application in the Oracle Cloud Marketplace FunMobility DXP Helps Marketers Inject Rich Mobile Experiences Into Email, SMS, and Push Through Integration with ...

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Topics: crm, oracle, omc, email marketing

Case Study: Chiquita Newsletter Sees 4x Performance Boost

Personalized Email Experiences Learn how Chiquita's email team used contact-level tracking, interactive recipes, and user-generated photo contests to drive:

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Topics: chiquita, recipes, DXP, crm, photo sticker, photo booth, email marketing, newsletter

Using Mobile Experiences to Increase Newsletter Opt-Ins

Email is a Mobile Channel Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. Yet, ...

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Topics: chiquita, DXP, Marketing Cloud, minions, crm, apparel, email marketing, newsletter

Case Study: Mobile Marketing for the Travel & Tourism Vertical

Pioneer Square, Seattle Pioneer Square – a historic Seattle neighborhood – used DXP to create a highly-engaging mobile-first experience designed to increase foot traffic to local businesses while building awareness ...

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Topics: DXP, photo sticker, photo booth, travel vertical, tourism vertical, mobile marketing travel, mobile marketing tourism

Using Mobile Experiences to Engage Your Audience


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Topics: DXP, Marketing Cloud, loreal, pepsi, ace hardware

Just for Fun: Halloween Carnival Shooter

Trick or Treat! Enjoy the spookiest day of the year (and try to beat your co-workers' best score!) with this custom Halloween-themed game, built with the FunMobility Digital Engagement Platform (DXP).

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Topics: chiquita, DXP, round table, minions, Carnival shot, nanosites, Halloween

Case Study: Dunkin' Donuts Fights Mobile Coupon Fraud

Secure, single use mobile coupons Dunkin' Brands leveraged DXP to engage its mobile audience, using a solution that increased coupon redemptions/store visits and provided the brand full control over digital coupon ...

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Topics: Mobile Coupons, DXP

5 Things We Learned from Dreamforce 2016

Curious to know what the biggest sales and marketing trends will be in 2017? Dreamforce 2016 wrapped earlier this month, and we had the chance to speak with vendors and thought leaders from every layer of the sales & ...

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Topics: carol's daughter, automation, salesforce, dreamforce