We are pleased to announce today the recent creation of a new company division, FunMobility Professional Services. The new division works closely with enterprise clients to build custom apps powered by FunMobility’s HTML5, cloud-based mobile marketing platform to deploy rapid and cost-efficient promotional campaigns. Companies have long struggled with long lead times for app development and heavy price tags for outside resources. FunMobility’s latest offerings aim to pave a new pathway to mobile engagement for brands. And one that focuses on the need for a strong mobile marketing component of the strategy in addition to the latest mobile technology advancements.

The company’s scalable and hosted mobile platform enables brands to build lightweight iOS and Android apps utilizing both a hybrid native code with HTML5 approach and also pure mobile web deployments. Services that the new division provides include:

• Mobile Strategy Planning: Clients can leverage years of experience and history of success in building mobile platform and engagement solutions to help them craft mobile strategies and programs.
• Custom Cross-Platform App Development:  Development of new apps with mass-market reach by supporting iOS (iPhone, iTouch, iPad) and a broad spectrum of Android devices.
• Existing App Integration: Swift deployment of new FunMobility engagement and relationship management solutions to clients’ existing applications.
• HTML5 Mobile Web App Campaigns: Bypass app stores and immediately reach consumers with cutting edge HTML5 mobile web apps and promotions whose production values and visual impact rival native apps.
• Creative Mobile Design: Creation of engaging, entertaining applications with unique user interfaces.
• Mobile Promotion and Engagement Management: Design and execute mobile-centric marketing promotions and push campaigns that deliver measurable mobile calls-to-action.
• Demand Generation Planning: Acquisition planning to aid clients’ goals of increasing downloads, traffic and revenue through media buying, engagement solutions, and more.

“Launching FunMobility Professional Services is a natural evolution for us, as we’ve been helping partners build premium mobile services campaigns for years,” said Adam Lavine, CEO of FunMobility. “We’ve built over 300 successful mobile apps, and we know what works and why. Now we’re bottling up that 10 years of experience for any company looking to better connect with their audience on mobile.”

The FunMobility Professional Services division is led by Ken Nowak, VP of Content and Operations for FunMobility, who has over 20 years of experience in the mobile media, content, and telecommunications industries. Ken previously held the post of General Manager for InfoSpace’s Los Angeles Mobile Studio, managing over $150 million in annual revenue. Prior to InfoSpace, Ken was an Associate Partner at Accenture/Andersen Consulting in their wireless communications practice and has worked with numerous U.S. and international companies throughout his career. Please join us in congratulating Ken on his new role!

“I am excited to share in this opportunity  with FunMobility as we formalize our enterprise offerings by creating this new division,” said Nowak. “Working with our carrier and brand partners over the years has given us valuable insight into the mobile ecosystem. I am proud to lead the FunMobility Professional Services team as we enter into the next chapter of mobile engagement innovation for our clients.”

Interested in learning more or getting a free quote? Please visit http://www.funmobility.com/professionalservices to see a description of the division’s new offerings and complete a short contact form to receive more information.

 5 Tips for Navigating the Brave New World of Mobile Gaming

1.Quality: If you build it they will come right? Well, maybe but will they stick around? Increasingly brands are upping the ante and placing more emphasis on really great design and user experience to keep and grow their user base. Make sure that design and UX are not an after thought in your development process.

2.Discovery: There are many channels for acquisition these days, both paid and unpaid. Make sure that you think outside of the advertising box and spend time investigating the keywords and phrases that your audience might be using to find your app both online and in the app marketplace. Taking the time to build an effective keyword list can fuel both your organic and paid efforts to drive users to your game and ultimately boost downloads and ROI.

3.Monetization: Getting to know your audience is pivotal to building a monetization strategy. Are you catering to a younger audience that isn’t likely or able to make in-app purchases? In that case you might explore other avenues for monetization such as video ad placements which, can generate revenue for you and when integrated into a gamification system, can mean rewards for your audience.

4.Analysis: It isn’t enough these days to simply build and promote an app, we need to also be mindful of the many layers of performance measurement. Taking the time to segment your user base and match customer segments against measurable analytics can mean increased revenue and engagement in your app.

5.Rinse and Repeat: So you built a great app, you brought it to market and you have some fancy analytics reports in front of you, now what? Succeeding in mobile gaming means you can’t be static and you can’t get stale, you have to make your analytics actionable and be willing to experiment and test and continually learn from your user base.

Do you have any tips on mobile gaming strategy? Leave us a comment on our Facebook page.

Founders Space Roundtable: Daniel Pfeiffer on far right!

Founders Space is hosting a roundtable tomorrow, April 26th at the pariSoma innovation loft, in San Francisco, bringing together industry experts in mobile and social gaming. Representing FunMobility, a leader in this space, is our very own Daniel Pfeiffer, VP of Marketing.

The specific theme for the meeting is “The  Future of Mobile and Social Gaming,” and aims to tackle questions such as;  what lies in store for mobile social gaming in 2012? Are there opportunities for additional engagement and monetization? Daniel will dive into these issues, along with Steve Hoffman, CEO of PlayGearz, and Jeff Hyman, CEO of Idle Games. For a brief preview of this event, Daniel will be discussing the emergence of HTML5 technology in mobile and social game production, and which strategies and features have proven to be most effective from a development as well as a marketing perspective.

For the full story, you will have to come to the event! Check out the agenda and details. Hope to see you there, and definitely do say hi to Daniel and pick his brain – just look for the tallest man there!

What do you think of these latest statistics? Leave us a comment below and tell us what you think of all this mobile activity!

We look forward to seeing you there!

The new “FAADChat” application does everything that FunChat does and more, enabling community members to chat and engage with each other, play cool multiplayer games, and buy fun virtual gifts using “FAADGold”. The application also enables members to send in a “daily wish” to help FAAD decide which apps to make available for free, as well as view a showcase of the most popular paid apps with trailers and screenshots (see screenshot).

By launching this new gamified app using the FunChat platform, FAAD will be able to drive customer engagement and create  brand new revenue streams.

Also, to commemorate today’s launch, FAAD is offering Zombie Gunship, one of the top-selling apps of the year, free with every download of the new FAADChat app. Get the app here and read more in today’s press release.

FunChat's Connect Four-style Mobile Game

FunMobility‘s expertise with mobile HTML5 gaming is unsurpassed in the industry thanks to its pioneering FunChat Mobile Engagement Platform, launched earlier this year. FunChat is a cross-platform smartphone application that delicately combines chatting, pranking and multi-player HTML5 gaming. We love anything to do with mobile HTML5 gaming, so wanted to provide you with this round-up of the latest news. Read more about your HTML5 Network of Games.

Facebook Mobile’s HTML5 gaming – can it succeed? | Gamezebo

www.gamezebo.com10/19/11

Last week, Facebook unveiled a major update to its mobile site. Along with all of the visual changes came some pretty big news for gamers: Facebook.

New HTML5 Mobile Social Game on MocoSpace: Planet Cazmo …

www.socialgamesobserver.com10/27/11

New HTML5 Mobile Social Game on MocoSpace: Planet Cazmo This week MocoSpace is announcing that popular mobile social gaming developer Planet Cazmo is making its HTML5 gaming debut on the MocoSpace Games Platform this …

Spil Games on Mobile Gaming – HTML5 as Key Technology | Social …

www.socialgamesobserver.com10/18/11

Spil Games on Mobile Gaming: HTML5 as Key Technology Spil Games‘ HTML5-powered mobile-gaming sites have just celebrated their first birthday. Our philosophy has always embraced free access to games, whether from behind a desktop …

CrowdStar And Others Bet On HTML5 Mobile Gaming Platform …

techcrunch.com9/21/11

CrowdStar And Others Bet On HTML5 Mobile Gaming Platform Spaceport. Leena Rao. posted on September 21st, 2011. Comments. View Author Page. Leena Rao currently works as a writer for TechCrunch. She recently finished graduate …

What Did Apple Win With the Demise of Mobile Flash?

www.macnewsworld.com11/11/11

“The HTML 5 support for its mobile browser is pretty bad compared to iOS,” he asserted. “Hopefully , [Adobe's decision] will cause some of the platform makers to really up their game where it comes to their HTML5 support.” …

HTML5 Games Are Just Hype, Says Zipline CEO – Cinema Blend

news.google.com

Cinema BlendHTML5 Games Are Just Hype, Says Zipline CEOCinema BlendThere has been a lot of chatter lately in the industry about the possibility of using HTML5 as the new lead software development platform for mobile and browser based games. There wer …

Google And Microsoft Explore HTML5′s Future – InformationWeek (blog)

news.google.com

Google And Microsoft Explore HTML5′s FutureInformationWeek (blog)And the availability–or lack thereof–of Web games will affect how effectively the Web can compete with native mobile and desktop application development. Google is presently trying to …

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