How to Improve Marketing Performance with Automated, Personalized Experiences

For several years, marketing automation & personalization has been largely centered around ad trafficking and email content -- but it's now possible to go much deeper; to customize the entire user experience to be a ...

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Topics: DXP, personalization, automation, salesforce, crm, dxp connectors, oracle, email marketing

FunMobility DXP Integrates With Oracle Marketing Cloud and Responsys

FunMobility DXP, an Oracle Marketing AppCloud Partner, Launches Application in the Oracle Cloud Marketplace FunMobility DXP Helps Marketers Inject Rich Mobile Experiences Into Email, SMS, and Push Through Integration with ...

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Topics: crm, oracle, omc, email marketing

Case Study: Chiquita Newsletter Sees 4x Performance Boost

Personalized Email Experiences Learn how Chiquita's email team used contact-level tracking, interactive recipes, and user-generated photo contests to drive:

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Topics: chiquita, recipes, DXP, crm, photo sticker, photo booth, email marketing, newsletter

Using Mobile Experiences to Increase Newsletter Opt-Ins

Email is a Mobile Channel Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. Yet, ...

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Topics: chiquita, DXP, Marketing Cloud, minions, crm, apparel, email marketing, newsletter

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