Why Do Digital Experiences Matter?

Why Digital Experiences? Virtually every modern marketer already uses digital experiences in some form or another to communicate with their audience, but very few are using those experiences to full effect.

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Topics: Digital Experience Platform, DXP, Marketing Cloud

Defining Digital Experience Innovation

With the evolution of technology, marketing has become one gigantic pool of acronyms (DSP, DMP, SSP, CMS, SDK, RTB, API, PII, UUID, etc.) that only make sense to those fully immersed in the industry. We’re still missing ...

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Topics: Marketing Technology, Digital Experience Platform

DIGITAL EXPERIENCE PLATFORM

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