Mobile Payments: Changing the In-Store Game

Major brands and retailers are increasing adoption of mobile payments, meaning the in-store consumer experience is evolving into yet another mobile-first environment. This opens some exciting new avenues for shopper ...

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Topics: FunMobility

Things to Avoid as a Mobile-First Marketer

To the modern, mobile-first marketer, the consumer's phone is more than just another channel - it's the nucleus the entire brand/audience relationship revolves around.

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Topics: FunMobility, Mobile Marketing

Latest News: Mobile Analytics Tools Seeing Major Updates

Major mobile analytics tools are seeing upgrades across the board - and are changing the way brands, retailers, and agencies are able to effectively measure their ROAS (Return on Ad Spend). Check out some recent ...

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Topics: FunMobility

Latest News: Mobile Commerce Statistics - Upsetting the Shopping Cart

A slew of recent headlines have been highlighting mobile commerce statistics that really hammer home just how massive an impact mobile spending is having on both eCommerce and brick and mortar retail. Here are some of the ...

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Topics: FunMobility

Optimizing Mobile Content for Google Analytics

When it comes to mobile-optimized content, the conversation always seems to focus on the user experience: "How does it look? How does it render?" But an effective mobile marketing strategy requires more than smaller ...

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Topics: FunMobility

Chiquita's "Minions" Mobile First Campaign is Making Headlines

  The Despicable Minions Conquer Mobile First Marketing Chiquita's summer-long partnership with Universal Pictures' Minions film is already making headlines, thanks to an innovative campaign powered by FunMobility's ...

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Topics: FunMobility

Latest Mobile News - June 22, 2015

(Image courtesy of The Next Web)

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Topics: FunMobility

Latest Mobile News - June 16, 2015

(image courtesy of Facebook)

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Topics: FunMobility

Latest Mobile News - June 9, 2015

(image courtesy of Marketing Land)

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Topics: FunMobility

Webinar: A Master Class in Mobile First Strategy

mCordis & FunMobility present: A Master Class in Mobile First Strategy Time June 18th, 2015 11:00AM PST

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Topics: FunMobility

Mobile Content Strategy: The Definitive Guide

For consumers, mobile is at the center of modern life. It’s the engine that powers how we shop, how we socialize, how we navigate the world around us. And, for modern marketers, mobile is the beating heart pumping ...

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Topics: FunMobility

Top Minds Discuss Mobile Marketing Trends

Mobile Marketing Trends 2015 We asked a veritable pantheon of experts β€” hailing from every part of the marketing ecosystem β€” to join forces and share their insights and advice on the evolving role of mobile marketing ...

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Topics: FunMobility

Press Release: Top Minds In Mobile/Industry Leaders Share Exclusive Insights

 

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Topics: FunMobility

Latest Mobile News - May 12, 2015

(image courtesy of Opera Mediaworks)

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Topics: FunMobility

Why Mobile Coupons have 10x higher redemption rate than traditional coupons

Of all the advantages that mobile coupons offer, one that stands out is they have a much higher rate of redemption than traditional coupons; an Industry average of 10x higher redemption rate, according to a recent ...

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Topics: FunMobility

Is your Marketing Mobile-First or Mobile-Last?

Marketing to a Mobile-First World Historically, marketing departments & creative agencies have treated mobile as an afterthought. 30-second TV spots are awkwardly shortened into 15-second pre-roll, and 728x90 desktop ...

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Topics: FunMobility

How to Increase Lead Generation with Demo Stations

Lead Generation - Mobile Integration With Events & Demo Stations Adding a simple mobile call-to-action into sponsored events or in-store sampling stations is an extremely effective way to drive lead gen. Include an ...

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Topics: FunMobility

Latest Mobile News - April 21, 2015

(image courtesy of Nine Hertz)

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Topics: FunMobility

Best Practices - Renaissance Marketing for Mobile

Mobile Marketing Has Sparked a Modern Renaissance Consider this:​

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Topics: FunMobility

Latest Mobile News - April 14, 2015

(image courtesy of Randstad Technologies)

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Topics: FunMobility

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