Interactive Shopper Marketing: Online Content, Offline Channel

  In-Store Shopper Marketing The closer a shopper gets to point of sale, the harder it is to differentiate your brand. How do you stand out from competing brands on the shelf? Packaging offers a more or less level playing ...

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Topics: FunMobility, Mobile Marketing

Target In-Store Mobile Beacons : Will they work as hoped?

  Target is Targeting Mobile Shoppers with Beacons From TechCrunch this morning:

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Topics: Mobile Marketing

Things to Avoid as a Mobile-First Marketer

To the modern, mobile-first marketer, the consumer's phone is more than just another channel - it's the nucleus the entire brand/audience relationship revolves around.

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Topics: FunMobility, Mobile Marketing

9 Amazing Mobile Commerce Facts Every Business Should Know

There’s no denying the power of mobile marketing to promote a business’ products and services. Anyone who has doubts must simply look at the statistics surrounding mobile commerce and the impact it has on today’s ...

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Topics: FunMobility, Mobile Marketing

Promote Your Mobile Coupons With In-Store Signs

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Topics: Mobile Coupons, FunMobility, Mobile Marketing

The New Marketo App Launched at Marketo Summit 2013

FunMobility recently attended Marketo Summit 2013 in San Francisco. Marketo, the industry leader in marketing automation software, was pleased to bring strategic guidance, best practices and unique ideas to marketing ...

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Topics: Conferences, FunMobility, Mobile Marketing, Mobile Applications

A New Mobile Coupon Standard: A New World for Marketers

Earlier this month in San Francisco, I was privileged to announce with the Mobile Marketing Association a new standard for mobile coupon ads. The Mobile Coupon Ad Unit Standards committee (MOCAUS) is an industry group ...

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Topics: FunMobility, Mobile Marketing

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