Mobile Coupons That Kick Butt
“If you put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put it in a teapot, it becomes the teapot… Be water, my friend.” – Bruce Lee
Everybody knows that Bruce Lee was the greatest. He was never the biggest guy in the room, but he understood the importance of being quick and adaptable in a fight. Those factors are just as important for marketers, especially today. Sure, there will always be a need for “Mega Marketing” campaigns (Super Bowl commercials, billboards in Times Square), but let’s be honest:
Modern consumers don’t digest media one Super Bowl at a time.
Today’s consumers engage with content at a positively insane rate. Social media, email, texts, web browsing, apps, YouTube, search — anyone who wants to keep up with consumer behavior needs to be like Bruce Lee. You need lightweight, adaptable content — “Agile” marketing content — that can be automatically personalized to fit the needs of individual consumers, and instantly published everywhere.
Speaking of which: What’s the one thing that consumers carry everywhere?
Answer: Their mobile phones.
That’s why there’s so much hubbub around mobile coupons. It’s why…
- Mobile coupons average 10x the redemption rate of print coupons.
- The keynote address at the 2015 Shopper Marketing Expo was all about mobile coupons.
- A recent Nielsen study found mobile coupons are the #1 factor that sways purchasing decisions.
You don’t need an app to deliver fun & engaging coupons.
Thanks to the HTML5 standard, it’s now possible to publish interactive, multimedia coupons, anywhere. Things that were previously a challenge to deliver through the mobile web (animation, videos, games) can now be accessed anywhere you can place a URL.
To use Bruce Lee’s philosophy:
When your audience is on your brand’s website, your coupon becomes the website:
When your audience is reading an email, your coupon becomes the email:
When your audience sees an ad, your coupon becomes the ad:
When your audience gets a text, your coupon becomes the text:
Be like water, my friend.
This post is an excerpt from our free eBook: The Agile Marketer’s Guide to Mobile Coupons. Check it out if you want to learn about the specific new tools and tactics marketers are using to:
- Dramatically Increase Sales
- Protect Against Coupon Fraud
- Collect Bigger & Better Business Intelligence
Learn how top CPG brands, retailers, and QSR restaurants are winning the mobile coupon arms race, with engaging, interactive, & personalized coupons designed for a modern, mobile audience.
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