FunMobility DXP Integrates With Oracle Marketing Cloud and Responsys

FunMobility DXP, an Oracle Marketing AppCloud Partner, Launches Application in the Oracle Cloud Marketplace

FunMobility DXP Helps Marketers Inject Rich Mobile Experiences Into Email, SMS, and Push Through Integration with Oracle Marketing Cloud


SAN RAMON, CA — November 18, 2016 — FunMobility, Inc., an Oracle Cloud Standard partner and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched the Digital Experience Platform (DXP) application, now available on the Oracle Cloud Marketplace. This new DXP application helps marketers connect marketing, ad operations, distribution, and analytics with highly engaging interactive campaigns that integrate with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.


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Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.


DXP’s library of 55+ turnkey, customizable templates enables Oracle Marketing Cloud customers to easily build, publish, and optimize engaging experiences like games, quizzes/surveys, mobile coupons, and interactive recipes. The application’s automation and personalization features also enhance a marketer’s ability to increase conversions with highly-relevant experiences that deliver products and promotions tailored to each individual. With DXP, marketers can now engage, grow, and learn about their mobile audience across email, push, web, and SMS via the application’s easy, omnichannel publishing feature.



“There’s really nothing else like FunMobility DXP on the market,” said Jin Kim, Director of Business Development for FunMobility. “DXP enables marketers to create, publish, and analyze engaging marketing experiences across all mobile and traditional channels, including social, email, web, display, offline, on-pack, and event media. No matter how big your brand is or how sophisticated your marketing technology stack has become, FunMobility DXP can make your digital marketing operations faster, more cohesive across departments, and – most importantly – more effective & engaging for the end user.”


Oracle Marketing Cloud customers can visit the FunMobility listing in the Oracle Cloud Marketplace to install the application and begin implementing DXP in Oracle Marketing Cloud.


About FunMobility, Inc.
FunMobility connects brands and audiences through fun and engaging digital experiences. The FunMobility DXP offers a complete Omni-Channel Experience Publishing solution, connecting marketing, ad operations, distribution, and analytics with interactive campaigns. On average, DXP campaigns drive 3x the engagement versus traditional campaigns. DXP reduces development time through cross-team collaboration tools, 55+ customizable templates, and content portability.


About Oracle Marketing AppCloud
The Oracle Marketing AppCloud Partner Ecosystem features the most comprehensive selection of marketing technology applications, enabling customers to extend and optimize their Oracle Marketing Cloud investment. Through our Partner integrations, customers can easily add-on leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience. Visit the Oracle Cloud Marketplace to find all our partner solutions.


About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit:




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