Case Study: Dunkin’ Donuts Fights Mobile Coupon Fraud

Secure, single use mobile coupons

Dunkin’ Brands leveraged DXP to engage its mobile audience, using a solution that increased coupon redemptions/store visits and provided the brand full control over digital coupon distribution.

  • Safely controlled digital coupon distribution
  • Increased foot traffic to Chicago DMA locations
  • Coupons could be scanned directly off devices
  • Integrated with in-store POS system
  • 39% of audience engaged with interactive features

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