Infographic: Mobile Web vs Native Apps
One of our recent posts debated the merits of Native Apps vs Mobile Web and explained the strengths and weaknesses of each. Check out our visual representation of the debate below:
How Mobile Can Integrate With Print Advertising
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker Today’s consumers are using mobile devices to do just about everything ...
Multi-Channel Marketing: Why is Mobile the Key to Success?
What did the Executive Chairman of Google, Eric Schmidt mean when he said, “Put your best people on mobile”? He was discussing the imperative for today’s enterprise to be connected to their audience, but even ...
7 SMS Marketing Best Practices for Retailers
Today’s businesses are always looking for a way to engage their audience and convert them to customers. With a 95% open rate, and being accessible to 98% of all mobile consumers, SMS marketing is a ...
Email and SMS Marketing: How to Get the Best of Both Worlds
Data from eMarketer shows that adults 18+ are spending more time on mobile devices than listening to the radio, reading print articles (newspapers and magazines), and now even more time than on the web! The ...
Infographic: 9 Unique Benefits of Mobile Promotions
Check out our related blog post for more details on the 9 Unique Benefits of Mobile Promotions.
Retailers Get Creative with Mobile Coupons to Grow Sales
“Success in traditional and social media is based on scale and reach. Mobile success is based on an intimate 1:1 relationship with the individual.” -Michael Becker, Managing Partner & CEO N. America , mCordis By ...
What’s the value of a Facebook like vs Twitter follower vs mobile SMS opt-in?
As a marketer, I’ve often wondered what the ROI is on a follow or fan, and how does that compare to a mobile SMS opt-in of a loyalty program? It is critical for today’s businesses ...