Mobile Advertising vs. Online Advertising
One of the main reasons it has taken mobile advertising so long to really take off has been the mindset that marketers merely need to repurpose the same media and techniques that worked on desktop. ...
5 Crazy-But-Brilliant Ways Brands Are Targeting Their Mobile Audience
I’ve said it before, and I’ll say it again: Mobile advertising is pretty darn amazing, and pretty darn underappreciated. Some critics try to give it flack because you can’t advertise on a mobile screen exactly ...
6 Best Practices for Rich Media Mobile Ads
The mobile advertising industry is in for some big changes. With static media ads rapidly losing ground to more eye-catching and engaging rich media mobile advertisements, advertisers need to re-think what is possible with their ...