There’s no denying the power of mobile marketing to promote a business’ products and services. Anyone who has doubts must simply look at the statistics surrounding mobile commerce and the impact it has on today’s marketing efforts.
- Mobile coupons get 10 times the redemption rate of traditional coupons. (Juniper Research) Tweet This Stat
- Mobile commerce is expected to account for 24% of total ecommerce sales by 2015 (Getelastic) Tweet This Stat
- The number of mobile coupon users is expected to increase to 53.2 million by 2014 (Business Insider) Tweet This Stat
- 46% of retailers have plans to implement mobile coupons in less than two years (Boston Retail Partners’ 14th Annual POS Benchmarking Survey) Tweet This Stat
- Consumers will redeem 10 billion #mobile #coupons this year, up 50% from 2012. (Internet Retailer) Tweet This Stat
- 91% of Americans have their mobile phone within arm’s reach 24/7 (Morgan Stanley) Tweet This Stat
- 62% of smartphone users said they’ve bought physical goods through their mobile devices in the last 6 months. (Getelastic) Tweet This Stat
- Smartphone users check their phones 150x/day (Kleiner Perkins Caufield Byers) Tweet This Stat
- 51% of shoppers are more likely to enter a store and buy something if they receive a coupon on their mobile device (The Omnibus Company) Tweet This Stat