We are pleased to announce our biggest platform update ever: FunMobility 5! Released with FunMobility 5 will be our new and improved ad units—making it easier than ever to create great mobile campaigns that do anything and run anywhere.
3-Screen + In-Store Engagement
FunMobility 5’s new ad units have been designed to deliver a consistent message to consumers at every stage of the shopping process, in-store and out. Physical marketing media like signage and on-pack can be used to link consumers to the same unique rich media landing pages discoverable through expandable display ads.
“Ads served physically closer to point of sales drive better conversions. Since consumers are using their phones in-store, it makes sense to deliver mobile advertising created specifically for the in-store experience.” – Adam Lavine (@adamlavine), CEO
- Cohesive brand storytelling, in-store and out
- Iterate 1 responsive landing page that links to display ads and in-store media
- Compatible with SMS marketing campaigns
Raising The Bar For Responsive Design
“The exact same ad tag can be served to a consumer on his iPhone, iPad, iMac, & MacBook—and it will look like it was designed specifically for each device,” – Hudson George, VP Product Development
While responsive mobile display ads have now become an industry-wide prerequisite, implementation has until this point been clunky and limited. FunMobility 5 Ad Units are changing this trend with a new type of responsive functionality—making full-screen, expandable ads that adapt for optimal display on any device, including desktop.
Individual design elements in the ad unit’s expanding layer intuitively reconfigure and re-scale for different screen sizes and orientations. This functionality is built into the FunMobility 5 Platform, meaning there’s no need to design different ad creatives for multiple displays.
- Automatically reconfigures design elements
- Optimal display on any screen: Smartphones, Tablets, Desktop
- No need to pack multiple creatives into one ad tag
Ad Units With Unique Versatility
“The bottom line is this: FunMobility 5 offers really cool new ad units that you can’t get anywhere else,” said Lavine.
At launch, there are already dozens of customizable rich media ad unit units available through FunMobility 5, each designed to target specific marketing/advertising goals with different rich media experiences—and the catalog is constantly growing to support new features and functionality.
- Unique Ad Units not available anywhere else
- Leverage mobile camera functionality within the ad unit
- Dozens of different easy-to-deploy, customizable units