(image courtesy of GeoMarketing)

Latest Mobile News – Headlines for April 28, 2015

The Met’s Use Of Beacons Educates Art Lovers — And Offers A Lesson To Retailers

When the Metropolitan Museum of Art installed Facebook’s beacon-based Place Tips technology in January, it did so with a unique goal: to enhance the experience of art lovers visiting its galleries and shop. Three months later, the museum seems pleased with the results — and eager to expand its digital initiatives…. Read more at GeoMarketing

Google: Online Video a “Must” For Mobile Marketing

According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.”…. Read more at Search Engine Journal

Mobile Ad Spend Is Going Local

The 76% growth in mobile ad spend ($12.5 billion) last year is not only piling high but also spreading deep and wide. According to BIA/Kelsey, the local mobile ad spend is set to accelerate quickly, with location-based ads just on smartphones attracting $6.7 billion this year, up from $4.3 billion last year…. Read more at Mobile Marketing Daily

Create a Better Digital Marketing Strategy With These 4 Tips

We all know the drill. To be competitive these days, brands need to engage with customers regularly. Technology and social platforms have made it easy to do so, and there seems to be no shortage of opportunities for engagement…. Read more at Entrepreneur