Latest Mobile News – June 9, 2015

Mobile Marketing Big Data Analytics

(image courtesy of Marketing Land)

Latest Mobile News – Headlines for June 9, 2015

Survey: 99 Percent Of Consumers Will Share Personal Info For Rewards, But Want Brands To Ask Permission

By Greg Sterling (@gsterling)

Consumers repeatedly say in surveys that they want more personalization — but also more privacy. This is an apparent contradiction. But maybe it’s not… Read more at Marketing Land

Asia/Pacific – The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

By Rohit Kumar (@rohitakumar)

APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel… Read more at Clickz

Sam’s Club pilots mobile check-in as it revamps Club Pickup

By Alex Samuely

Sam’s Club is piloting a new mobile check-in option at select stores across the nation as it expands its Club Pickup service, which aims to undercut competition from other warehouse retailers by offering convenience… Read more at Mobile Commerce Daily


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