Latest Mobile News – June 16, 2015

facebook beacons could transform in-store mobile marketing

(image courtesy of Facebook)

Latest Mobile News – Headlines for June 16, 2015

Study: Two-thirds of retailers to ID shoppers entering stores

By George Anderson (@GeorgeJAnderson)

If you have a smartphone in five years, there’s a really good chance stores are going to know a lot about you as soon as you make your entrance… Read more at RetailWire

NBA’s flagship store drives sales via mobile devices

By Alex Samuely

The National Basketball Association has teamed up with sports merchandise retailer Fanatics to open a new flagship store in New York and equip associates with mobile devices to ramp up in-store sales… Read more at Mobile Commerce Daily

How Facebook’s retail beacons and buy button work to create a new ecommerce reality

By Nick Vivion (@worldli)

Travel is tied to brick-and-mortar — you have to move physically through the world to experience the industry. This means that there are physical items at all points throughout the journey. Of course, there are plenty of virtual waypoints as well, from the initial booking phase to doing research on a smartphone while in destination. Facebook wants to work to combine these two elements… Read more at Tnooz

Dunkin’ Donuts teases mobile ordering pilots amidst Visa Checkout integration

By Alex Samuely

Dunkin’ Donuts has confirmed its move into mobile ordering and is introducing an integration with payment platform Visa Checkout ahead of the public rollout, expected to be later this year… Read more at Mobile Commerce Daily


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