Latest Mobile News – June 22, 2015

(Image courtesy of The Next Web)

Latest Mobile News – Headlines for June 22, 2015

Mobile SEO in 2015 — everything you need to know

By Brian Honigman (@BrianHonigman)

Google’s latest focus on mobile-friendly search should really come as no surprise, as every year people spend more and more time glued to their smartphones, tablets, and now their wearable devices. What’s more of a surprise, is that many businesses waited until now to begin optimizing their online practices, content, and websites for the mobile explosion… Read more at The Next Web

A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads

By Joshua Benton (@jbenton)

Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store… Read more at NiemanLab

Panera exec: Personalization, loyalty paramount to new mobile initiatives

By Alex Samuely

Executives from Panera Bread and Westfield Group claimed at CXNYC 2015 that mobile has a critical role in driving the future of commerce at shopping centers and restaurant locations, thanks to disruptive innovations and the growing use of technology such as beacons… Read more at Mobile Commerce Daily

Buyer Behavior Trends Driving The Digital Shift Toward Mobile

By Soo Jin Oh

Buyer behavior is rapidly changing and forcing brands across all verticals to adjust and conform to the interactive world. Nearly every consumer activity has shifted to digital in some way — from listening to music, to shopping, to booking restaurant reservations, and so on… Read more at Marketing Land

QVC execs: Second-screen experiences drive engagement, conversion rates

Executives from QVC revealed at CXNYC 2015 that developing mobile-first, second-screen experiences to complement live broadcasts is an optimal way for the home shopping network to increase customer engagement, and consequently, conversion rates… Read more at Mobile Commerce Daily

P&G’s Tide cleans up on mobile with consumer focus, quality

By Michael Barris

Tide’s continued attention to how and where it engages consumers through mobile combined with quality content will steer the Procter & Gamble brand well in the years to come, setting the tone for the rest of the consumer packaged goods vertical, Mobile Marketer’s analysis shows… Read more at Mobile Marketer

Which Wich unwraps mobile-ordering as food sector heats up

Which Wich Superior Sandwiches is rolling out a new mobile application and digital ordering platform, enabling customers to order and pay for hand-crafted sandwiches on their smartphones and pick them up at the restaurant… Read more at Mobile Commerce Daily


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