Mobile Payments: Changing the In-Store Game

Mobile Payments

Mobile Payments – Recent Headlines

Major brands and retailers are increasing adoption of mobile payments, meaning the in-store consumer experience is evolving into yet another mobile-first environment. This opens some exciting new avenues for shopper marketers to integrate digital and physical collateral for their audience. Here are some recent headlines:

Trending: Mobile payment

By Keith Russell (@KeithRussell007)

There’s a lot of talk about mobile payments these days – indeed there are conferences dedicated to nothing else – and most of this is relating to contactless payments at a point of sale… Read more at Business2Community

Three Ways To Win With Mobile Wallets

By Adam Dorfman (@phixed)

Mobile wallets — the technology inside your mobile device that includes payment software such as Apple Wallet — have realized slow but gradual adoption in the United States, but they are poised to become a huge part of digital marketing moving forward… Read more at Marketing Land

Shell taps PayPal to fuel consumers’ cars via mobile payments

By Alex Samuely (@MCommerceDaily)

Shell is beginning its rollout of the PayPal-enabled Fill Up and Go service across gas stations in Britain, which will allow customers to download the Shell Motorist application and scan a QR code to pay at the pump with their smartphones… Read more at Mobile Commerce Daily

Mobile commerce strategy launched by Starbucks across the UK

By Julie Campbell (@qrcodepress)

Starbucks, a company already known for its massive successes with smartphone based payments, has now announced that it is launching a mobile commerce program that will allow its users to “click and collect” their coffees in the U.K…. Read more at QR Code Press

Check, Please! – The Rise of Mobile Wallets

By Deidre Bakker-Riches (@mobileleaders)

We’ve all been there — you go to a store, gas station or restaurant to discover they only accept certain types of credit cards, or even worse, only cash. Incredibly frustrating! But nowadays, our world has fortunately evolved to accommodate our never-ending digital needs and the yearning to eliminate an unnecessarily thick and bulky wallet… Read more at Mobile Leaders Alliance


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