Mobile Banner Ad Design Best Practices
Mobile banner ads need to make a very big impression on a fairly small screen, and they need to do it at a glance. Just as a TV director can’t get away with composing sweeping, ...
How To Increase Mobile Advertising Click-Through Rate
For the past five years, every other media channel has consistently lost more and more of its viewership to mobile. As a result, the mobile advertising industry is seeing something of a renaissance, with a ...
Should Marketers Think Apps, Not Ads? Probably Not and Here’s Why
Recently an article was published in the Harvard Business Review by Sunil Gupta, the Head of the Marketing Unit at Harvard Business School. Entitled, “FOR MOBILE DEVICES, THINK APPS, NOT ADS“, the article suggested that ...