Though I already discussed Programmatic Buying and Real Time Bidding in an earlier post, it occurs to me that one of the summer’s biggest blockbusters did a much better job of explaining it than I ...
From a marketing standpoint, buzzwords don’t get much more buzz than “Programmatic Ad Buying”—a process which has already transformed the ecosystem of online ads, and now seems likely to do the same for mobile. But, ...
Nobody ever said mobile advertising was easy (okay, technically some jerk probably said it somewhere, but you know what I mean). Design, creation, engagement, landing pages, demographic targeting, geo-targeting, ad placement, publishing, A/B testing, accurate ...
I’ve said it before, and I’ll say it again: Mobile advertising is pretty darn amazing, and pretty darn underappreciated. Some critics try to give it flack because you can’t advertise on a mobile screen exactly ...