Here’s a straightforward ROI formula for calculating your returns from mobile ad campaigns that feature integrated coupons. We’ll be posting additional ROI formulas down the road to help you calculate the value of different types ...
Data from eMarketer shows that adults 18+ are spending more time on mobile devices than listening to the radio, reading print articles (newspapers and magazines), and now even more time than on the web! The ...
As a marketer, I’ve often wondered what the ROI is on a follow or fan, and how does that compare to a mobile SMS opt-in of a loyalty program? It is critical for today’s businesses ...