Mobile: The Future of In-Store Shopper Marketing
Thanks to trending new innovations like Apple Pay and iBeacon, in-store mobile engagement is dominating the discussion around modern shopper marketing. At the recent Mobile Shopping Summit 2014, industry leaders all seemed to agree that mobile integration is the future of the retail experience.
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“Personalized mobile experiences hold the key to unlocking customer lifetime value.” – Momchil Kyurkchiev, co-founder and CEO at Leanplum
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“Everyone has finally recognized that the true value of mobile as a companion and influencer for offline, real world experiences.” – Michael Georgoff, vice president of new products at RetailMeNot
You get the idea. Here’s an example of how this philosophy translated into dramatic, measurable ROI for one of our retail clients:
DOWNLOAD THE CASE STUDY: DALE HARDWARE
Dale Hardware, a long-standing fixture in the local community, worked with FunMobility to integrate diverse mobile experiences into their existing in-store media. A mobile call-to-action was integrated into:
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Flyers
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Signage
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Stickers
Engaging consumers with interactive mobile content:
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Coupons
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Helpful Tips
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Product Videos
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News
Dale Hardware also re-engaged consumers through ongoing SMS marketing, which drove traffic in-store with redeemable offers and an integrated store-finder
Strategic use of this tactic, coupled with a strongly supported SMS marketing solution, brought Dale Hardware an astonishing 745% ROI during August of 2014.