Case Study – Dale Hardware Drives ROI With In-Store Mobile Engagement

Mobile In Store Shopper Marketing Dale Case Study

Mobile: The Future of In-Store Shopper Marketing

Thanks to trending new innovations like Apple Pay and iBeacon, in-store mobile engagement is dominating the discussion around modern shopper marketing. At the recent Mobile Shopping Summit 2014, industry leaders all seemed to agree that mobile integration is the future of the retail experience.

    “Personalized mobile experiences hold the key to unlocking customer lifetime value.” – Momchil Kyurkchiev, co-founder and CEO at Leanplum
    “Everyone has finally recognized that the true value of mobile as a companion and influencer for offline, real world experiences.” – Michael Georgoff, vice president of new products at RetailMeNot

You get the idea. Here’s an example of how this philosophy translated into dramatic, measurable ROI for one of our retail clients:


Dale Hardware, a long-standing fixture in the local community, worked with FunMobility to integrate diverse mobile experiences into their existing in-store media. A mobile call-to-action was integrated into:

  • Flyers
  • Signage
  • Stickers

Engaging consumers with interactive mobile content:

  • Coupons
  • Helpful Tips
  • Product Videos
  • News

Mobile In-Store Shopper Marketing SMS

Dale Hardware also re-engaged consumers through ongoing SMS marketing, which drove traffic in-store with redeemable offers and an integrated store-finder

Strategic use of this tactic, coupled with a strongly supported SMS marketing solution, brought Dale Hardware an astonishing 745% ROI during August of 2014.



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