FunMobility Announces Mobile Shopper Marketing Program for Retailers
We’re proud to announce our latest solution for retailers: a full-service, turnkey mobile shopper marketing program designed to enhance in-store shopper marketing materials with mobile engagement.
Here’s a 60 second summary:
Recapturing In-Store Attention
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“You can walk into any store in the world, and you’ll see the same thing: shoppers are using their phones to help with purchasing decisions. We wanted to give retailers & shopper marketing agencies a low-barrier, quick-turnaround way to own a piece of that in-store mobile attention,” said Pat Murphy, Vice President of Mobile Relationship Management.
The Smart Shopper program bundles hosting & creative services with FunMobility’s patented Engagement Pages & a first-tier SMS re-targeting and CRM solution. New mobile content is delivered monthly; accessible in-store and at every digital touch point:
- An in-store call to action
- Bi-Monthly SMS engagement
- Web
- Social media
Beauty retailer Carol’s Daughter boosted mobile coupon redemptions by 450%, using a branching product quiz to guide shoppers to relevant offers
Ace Hardware dealers, early adopters of the Smart Shopper program, have already seen tremendous results using monthly mobile content that combines coupons & product promotions with shopper-support content like how-to videos & money-saving household tips. In late 2014, the retailer’s mobile coupon CTR was 36%, with a redemption rate 10x that of their print offering.
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“FunMobility truly helped us reach our business goals,” said Linda Roark, voted Ace Hardware’s 2014 Dealer of the Year.
Case Study: Ace Hardware Beats the Heat With Retail Mobile Smart Shopper
Ace Hardware dealers tied in-store materials to bi-monthly SMS blasts
featuring household tips, how-to videos, & mobile coupons.
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“There’s obviously a lot that shopper marketers can do with printed media, but at the end of the day it’s still just a piece of paper. We’re taking that piece of paper and making it interactive; giving in-store shoppers immediate access to information & incentives—but in a way that the retailer still controls,” said Adam Lavine, FunMobility CEO and founding chair of the Mobile Marketing Association’s Mobile Coupon Standards Committee.
“And the best part of the Smart Shopper program is, everybody takes their phone home with them after they leave, giving retail marketers a vector for content delivery that extends beyond the 4 walls of the store.”