Brands, Retailers, and Agencies Honored for Mobile Marketing Excellence
LOS ANGELES, CA — FunMobility is excited to join the prestigious list of mobile marketing agencies and brands whose work has been recognized by the Mobile Excellence Awards, which honor the companies that have truly set the bar of excellence in mobile technology, entertainment, and lifestyle. The 8th Annual Mobile Excellence Awards are produced by Axis PR & Entertainment and sponsored in part by Intel and YouTube.
FunMobility and Chiquita’s wildly popular “Minions Love Bananas” mobile campaign won the award for “Best Branded Experience Made for Mobile,” beating out competition from other major brands in the same category, including Coke Zero, Sesame Street, and SyFy Channel.
[RELATED] This isn’t the first award the Minions campaign has won. The Mobile Marketing Association (MMA) awarded FunMobility/Chiquita the 2015 Global Smarties Award for “Cross-Media Mobile Integration”.
Other winners include major brands and retailers such as Heineken, Carl’s Jr., E! Networks, Marvel’s Contest of Champions, and Capital One (the winners for each category are listed below).
The winning campaign
Chiquita and Universal Pictures’ cross-screen, cross-media promotion “Minions Love Bananas” — connected an offline product (bananas) to an engaging digital experience, collecting opt-ins for a massive online audience database in the process.
Medical-grade image recognition technology allowed in-store shoppers to scan 32 different collectible Minions stickers on Chiquita bananas — unlocking new digital content, prizes, and sweepstakes entries.
[CASE STUDY] Chiquita "Minions Love Bananas"
The produce giant more than doubled the size of their email newsletter audience, and saw an overall sales increase of more than $50 million quarter-over-quarter when the campaign went live.
Full List of Winners: 8th Annual Mobile Excellence Awards
Best Branded Experience Made for Mobile
FunMobility: Chiquita & Universal Pictures “Minions Love Bananas”
Best Mobile Leadership
Intel Corporation
Industry Star
Capital One
Best AR/VR for Mobile
Samsung Milk VR
Best Delivery Platform for Mobile
Leadbolt
Best eCommerce for Mobile
Blackhawk Network/GoWallet
Best Payment/Banking
Capital One Mobile 5
Best Entertainment Related Marketing Campaign
Heineken’s UEFA Champion the Match
Best International
Turkcell Connect: Internet in Offline Mode
Best Mobile Analytics/Big Data
Hopi
Best Mobile Start Up
CARDFREE
Best Mobile Utility App
YouMail
Best Mobile Video
Opera Mediaworks / Carl’s Jr. Super Bowl Instant-Feed Campaign
Best Original Content
E! Entertainment- “E! Style Collective”
Best Social Community
ooVoo
Best Mobile App/Service for Connected Daily Lifestyle
HomeAdvisor, Inc.
Best Mobile Games
Kabam – Marvel Contest of Champions
Best Mobile App for Wearable Technology
InterContinental Hotels Group (IHG)
Best Mobile Innovator
Synaptics’ ClearPad 4300 touch and display driver integration solutions for smartphones and tablets
Best Mobile Product
Intel, Eaglespeak
Best Mobile Sports
Sapient Nitro, Surf Pegasus App
Best Technology Breakthrough
Synaptics’ ClearPad 4300 touch and display driver integration solutions for smartphones and tablets
Best User Experience for Mobile
Runtastic
**Winners of 8th Annual Mobile Excellence Awards were determined by scores from an undisclosed panel of high-caliber judges from top-tier business and technology companies. Award winners were sealed and not revealed until the evening of the awards**
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