Super Bowl Ads: Are They Worth It?
Super Bowl Ads: A Game Day Show Down When it comes to ad placement, everybody knows that a Super Bowl TV spot is THE primo piece of real estate. It’s like nabbing Boardwalk and Park ...
The Agile Marketer’s Guide to Mobile Coupons
A quick and nimble guide to bigger & better mobile coupons Give your competitors “Coupon Envy.” FunMobility has just released an all-new 45-page eBook outlining the coolest tools, the newest tactics, and the best practices ...
Top 10 Mobile Marketing Predictions For 2016
Mobile Marketing Trends in 2016 2016 will be a fascinating and pivotal year for mobile’s role in marketing. Here are 10 predictions of what the year holds in store for mobile. 1. HTML5 Will Gain ...
Full List of the Winners: Mobile Excellence Awards 2016
Brands, Retailers, and Agencies Honored for Mobile Marketing Excellence LOS ANGELES, CA — FunMobility is excited to join the prestigious list of mobile marketing agencies and brands whose work has been recognized by the Mobile ...
Interactive Shopper Marketing: Online Content, Offline Channel
In-Store Shopper Marketing The closer a shopper gets to point of sale, the harder it is to differentiate your brand. How do you stand out from competing brands on the shelf? Packaging offers a more ...
Mobile Marketing’s Foamy, Frothy Funnels
Acquiring a Mobile Audience (This article originally appeared on Mobilemarketer.com) “What do you spend more on – acquisition or retention?” That is one of my favorite questions to ask chief marketing officers. It gets a ...
Mobile Optimized Email Anatomy 101
Mobile-First Marketing, for Email Email marketing is a highly-effective, tried-and-true tactic for building and maintaining relationships between brands and consumers. No other tool allows brand marketers to so quickly and economically deliver valuable, interactive, and ...
5 Ways Mobile Marketers Ruin their Campaigns
In 1977, Bert Lance told the world, “If it ain’t broke, don’t fix it.” But, if it is broke, and your mobile promotion or campaign is not achieving the original goals of the campaign, then ...