When developing your strategy for advertising to millennials—especially young millennials (born after 1993)—mobile ads should be the core pillar, not an afterthought. While it’s true that consumers of all ages are using mobile as an ...
As I already discussed in this earlier post, the industry at large is still struggling to come up with a concrete answer to the question: “What Are Native Ads?” Even the IAB (Interactive Advertising Bureau), ...
You’ve probably heard a lot of people extolling the virtues of “Mobile Rich Media Advertising,” but you may still be wondering just what the heck it actually is. Depending on which sites you visit or ...
Online advertising fraud—primarily in the form of bots designed to rack up bogus clicks on display ads—continues to pillage the digital landscape like a swarm of enormous mechanized mosquitos, draining advertisers of up to $11 ...
It’s one of the most popular (and most polarizing) trends in modern media: “native advertising,” defined in different terms by virtually every person in the industry. Publishers love the extra revenue it generates. Agencies love ...
Put simply, “rich media” refers to ads that actually do something. They expand, they animate, they collect consumer data, drive social share, contain games, provide map directions, photo-editing—you name it. Before long, they might even ...
Let’s just get this out of the way right up front: this is not an April Fool’s joke. But you know what really gets me? I used to joke about this. When I first started ...
The broad failure of marketers and advertisers to follow established native advertising best practices–or even to truly understand the consumer experience–has been giving native ads a bad rap lately. Just ask comedian John Oliver, who ...