The great secret to effective mobile advertising—specifically smartphone advertising—is understanding the context in which your consumers are actually using mobile. As I talked about in this earlier post regarding the differences between mobile ads and ...
Yeah, yeah, it’s not exactly breaking news: millennials love sharing pictures with their friends. So much so, that when satirical news site AdoboChronicles.com joked about “selfies” being a psychiatric disorder, everyone actually believed it. Heck, ...
FunMobility Photo Booth Ad Units FunMobility is proud to announce the release of its new and improved Photo Booth Ad Units, combining all the fun of a novelty photo-editing app with the branding power and ...
We are pleased to announce our biggest platform update ever: FunMobility 5! Released with FunMobility 5 will be our new and improved ad units—making it easier than ever to create great mobile campaigns that do ...
Bad as they are, bots are only part of the picture when it comes to digital advertising fraud. Perpetrated by unscrupulous publishers, display fraud encompasses a number of simpler—but still frustratingly commonplace—techniques used to serve ...
Here’s a straightforward ROI formula for calculating your returns from mobile display ad campaigns that feature tap-to-call functionality. We’ll be posting additional ROI formulas down the road to help you calculate the value of different ...
A recent study from Business Insider illuminated social media demographics for 2014 across major sites and apps. Marketers and advertisers take note: things in the world of social aren’t quite the same as they used ...
Here’s a straightforward ROI formula for calculating your returns from mobile ad campaigns that feature integrated coupons. We’ll be posting additional ROI formulas down the road to help you calculate the value of different types ...