Why Digital Experiences?
Virtually every modern marketer already uses digital experiences in some form or another to communicate with their audience, but very few are using those experiences to full effect.
When properly executed across channels and integrated with your existing marketing cloud, digital experiences have the power to boost:
- Sales conversions
- Community engagement
- New audience acquisition
Industry Focus is Shifting Towards Experience
The marketing/advertising industry as a hole is moving towards an overwhelming focus on the role digital experiences play in overal customer experience.
Here are a few predictions from industry thought leaders:
“Experience is the new marketing.”
-Steve Cannon | Mercedes Benz USA President and CEO
“Brands are no longer products – they are a series of experiences.”
– Michael Becker | founder of The Connected Marketer Institute
“By 2017, 50% of consumer product investments will be redirected to customer experience innovations.”
“By the year 2020, customer experience will overtake price and product as the key brand differentiator.”
“By 2020, a customer will manage 85% of the relationship with an enterprise without interacting with a human.”
Where do digital experiences fit into your marketing cloud?
Digital Experiences are the vital consumer interactions and communications that connect your marketing cloud with your marketing channels:
They serve as the connective tissue between your systems and your audience, driving engagement, awareness, and conversions while capturing and flowing data back to the marketer.
Want a quick guide to the do’s and do-nots of Digital Experience marketing?
Download our free eBook: The 5 Rules of Digital Experiences for Your Marketing Cloud