How to Choose The Right Mobile Ad Network
Without the right mobile ad network, launching a mobile ad campaign can feel a bit like a playing a VERY expensive game of “Pin the Tail on the Donkey.” You’ve got a pretty good idea ...
Mobile Banner Ad Design Best Practices
Mobile banner ads need to make a very big impression on a fairly small screen, and they need to do it at a glance. Just as a TV director can’t get away with composing sweeping, ...
Report: Marketer’s Guide to Mobile Engagement 2014
With mobile advertising on the fast track to becoming a $100 billion a year industry, it’s no secret that brands need to establish a powerful mobile presence. But mobile is so much more than just ...
How To Increase Mobile Advertising Click-Through Rate
For the past five years, every other media channel has consistently lost more and more of its viewership to mobile. As a result, the mobile advertising industry is seeing something of a renaissance, with a ...
6 Best Practices for Rich Media Mobile Ads
The mobile advertising industry is in for some big changes. With static media ads rapidly losing ground to more eye-catching and engaging rich media mobile advertisements, advertisers need to re-think what is possible with their ...
Hunting for Eyeballs: How Geo-Targeting Helps Mobile Advertisers Target The Perfect Audience
When it comes to mobile advertising, context is everything. Who is seeing the ad? Where is it showing up? And what exactly are customers doing when they see it? Remember, unlike broadcast, digital, and print, ...
Webinar: 8 Best Practices For Mobile Advertising
The mobile advertising industry is growing by leaps and bounds. It doubled in size in 2012, and doubled again in 2013. Join FunMobility CEO Adam Lavine for a live webinar on May 22nd, at 11:00am, ...
Mobile Advertising Arms Race: Rich Media Outgunning Banner Ads
Recent reports indicate a global shift away from static banner ads towards rich media mobile advertising. Though initially slow to catch on with mobile marketers due to a reputation for taking too long to load, ...