Lead Generation – Mobile Integration With Events & Demo Stations Adding a simple mobile call-to-action into sponsored events or in-store sampling stations is an extremely effective way to drive lead gen. Include an incentivised SMS ...
Mobile Marketing goes to the Movies: The Fast & The Furious Regardless of whether or not you’re a fan of the franchise, you can’t deny the fact that The Fast & The Furious movies know ...
Here’s a straightforward ROI formula for calculating your returns from mobile ad campaigns that feature integrated coupons. We’ll be posting additional ROI formulas down the road to help you calculate the value of different types ...
One of the main reasons it has taken mobile advertising so long to really take off has been the mindset that marketers merely need to repurpose the same media and techniques that worked on desktop. ...
SMS marketing can be a great tool when used correctly: it’s got a great response rate, it’s economical, it’s totally scalable, it’s easy to personalize, and people tend to look at an SMS message within ...
Recently an article was published in the Harvard Business Review by Sunil Gupta, the Head of the Marketing Unit at Harvard Business School. Entitled, “FOR MOBILE DEVICES, THINK APPS, NOT ADS“, the article suggested that ...
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker Today’s consumers are using mobile devices to do just about everything ...
Today’s businesses are always looking for a way to engage their audience and convert them to customers. With a 95% open rate, and being accessible to 98% of all mobile consumers, SMS marketing is a ...