Launches With Innovative Campaign for Chiquita and Universal's Minions
SAN RAMON, CA — August 5, 2015 — FunMobility, a leading provider of mobile engagement solutions for brands and retailers, today announced its Mobile-First Agency Services. This new offering combines award-winning mobile technology with a seasoned team of mobile artists and experts.
- Brand-to-Audience Strategy & Ideation
- Media Planning & Optimization
- Digitally-Integrated Shopper Marketing
- Sweepstakes & Instant Win Promotions
- Mobile Coupons & Interactive Circulars
- Turn-key CRM Management
"We're the best kept secret in mobile," says Jin Kim, FunMobility's Director of Business Development. "We've been working on the back end of national campaigns since 1999, and for all that time we've also been serving as a behind-the-scenes mobile agency for each and every brand that uses our technology. Now the secret's out."
Chiquita “Minions” Campaign Turns Real Bananas into Digital Experiences
One of the most exciting campaigns FunMobility’s Mobile-First Agency Services is currently running regards produce giant Chiquita, and their partnership with Universal Pictures’ beloved Minions franchise. The campaign - which revolves around a sophisticated content engine that drives repeat engagement, consumer retention, & newsletter opt-ins from Chiquita’s target audience - was conceived and executed by FunMobility.
“We also wanted to use mobile image recognition as a way to extend the physical Chiquita stickers to the digital realm,” said Adam Lavine (@adamlavine), FunMobility CEO and the founding chair of the Mobile Coupon Standards Committee. “As users scan these bananas, featuring collectible Minions characters, they unlock new experiences and content on their mobile devices.”
“Minions Love Bananas” has already been a great proving ground for FunMobility’s Mobile-First Agency Services. The campaign saw:
- 50% return rate
- 10% unique signed up for the Chiquita newsletter
- Average session length of 4 minutes, 36 seconds
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FunMobility’s Mobile-First Agency Services offer a full-spectrum of solutions for major brands & retailers, powering modern marketing campaigns for a mobile-first world. They specialize in consumer-focused experiences that drive discovery, engagement, acquisition, and retention.
Clients include Chiquita, 3M, Burger King, Ace Hardware, E&J Gallo Winery, Dunkin Donuts, Baja Fresh, Little League Baseball, Orchard Supply Hardware, Barefoot Wine, & Whirpool.
Established in 1999, FunMobility is privately held and headquartered in San Ramon, California. More information is available at www.funmobility.com. For Sales inquiries, please call toll-free (855) 75-MOBILE, or email email@example.com.
For more information, or to arrange an interview with FunMobility’s CEO Adam Lavine, please contact:
Kevin Almeida | Mobile Marketing Strategist
(925)598-9700 x 111