What Are Native Ads

What Are Native Ads? The Core Six

As I already discussed in this earlier post, the industry at large is still struggling to come up with a concrete answer to the question: “What Are Native Ads?” Even the IAB (Interactive Advertising Bureau), ...

Online Advertising Fraud

5 Ways to Reduce Online Advertising Fraud

Online advertising fraud—primarily in the form of bots designed to rack up bogus clicks on display ads—continues to pillage the digital landscape like a swarm of enormous mechanized mosquitos, draining advertisers of up to $11 ...

Native Advertising Best Practices

9 Native Advertising Best Practices

The broad failure of marketers and advertisers to follow established native advertising best practices–or even to truly understand the consumer experience–has been giving native ads a bad rap lately. Just ask comedian John Oliver, who ...

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