ROI Formula Mobile Ads Tap To Call

ROI Formula – Mobile Ads & Tap-To-Call

Here’s a straightforward ROI formula for calculating your returns from mobile display ad campaigns that feature tap-to-call functionality. We’ll be posting additional ROI formulas down the road to help you calculate the value of different ...

Social Media Demographics 2014

Study – Social Media Demographics 2014

A recent study from Business Insider illuminated social media demographics for 2014 across major sites and apps. Marketers and advertisers take note: things in the world of social aren’t quite the same as they used ...

ROI Formula - Mobile Ads & Mobile Coupons

ROI Formula – Mobile Ads & Mobile Coupons

Here’s a straightforward ROI formula for calculating your returns from mobile ad campaigns that feature integrated coupons. We’ll be posting additional ROI formulas down the road to help you calculate the value of different types ...

Advertising To Millennials

Study: Advertising to Millennials

When developing your strategy for advertising to millennials—especially young millennials (born after 1993)—mobile ads should be the core pillar, not an afterthought. While it’s true that consumers of all ages are using mobile as an ...

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