Optimize Your Marketing Budget with Omni-Channel Campaigns

HTML5 Rich Mobile Experiences can be built once and published anywhere, discoverable across every channel, web browser, and device.

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Topics: mobile advertising, DXP, Digital Advertising, Omni-Channel, Marketing Spend

How to Improve Marketing Performance with Automated, Personalized Experiences

For several years, marketing automation & personalization has been largely centered around ad trafficking and email content -- but it's now possible to go much deeper; to customize the entire user experience to be a ...

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Topics: DXP, personalization, automation, salesforce, crm, dxp connectors, oracle, email marketing

FunMobility DXP Integrates With Oracle Marketing Cloud and Responsys

FunMobility DXP, an Oracle Marketing AppCloud Partner, Launches Application in the Oracle Cloud Marketplace FunMobility DXP Helps Marketers Inject Rich Mobile Experiences Into Email, SMS, and Push Through Integration with ...

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Topics: crm, oracle, omc, email marketing

Case Study: Chiquita Newsletter Sees 4x Performance Boost

Personalized Email Experiences Learn how Chiquita's email team used contact-level tracking, interactive recipes, and user-generated photo contests to drive:

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Topics: chiquita, recipes, DXP, crm, photo sticker, photo booth, email marketing, newsletter

Using Mobile Experiences to Increase Newsletter Opt-Ins

Email is a Mobile Channel Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. Yet, ...

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Topics: chiquita, DXP, Marketing Cloud, minions, crm, apparel, email marketing, newsletter

Case Study: Mobile Marketing for the Travel & Tourism Vertical

Pioneer Square, Seattle Pioneer Square – a historic Seattle neighborhood – used DXP to create a highly-engaging mobile-first experience designed to increase foot traffic to local businesses while building awareness ...

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Topics: DXP, photo sticker, photo booth, travel vertical, tourism vertical, mobile marketing travel, mobile marketing tourism

Using Mobile Experiences to Engage Your Audience

 

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Topics: DXP, Marketing Cloud, loreal, pepsi, ace hardware

Just for Fun: Halloween Carnival Shooter

Trick or Treat! Enjoy the spookiest day of the year (and try to beat your co-workers' best score!) with this custom Halloween-themed game, built with the FunMobility Digital Engagement Platform (DXP).

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Topics: chiquita, DXP, round table, minions, Carnival shot, nanosites, Halloween

Case Study: Dunkin' Donuts Fights Mobile Coupon Fraud

Secure, single use mobile coupons Dunkin' Brands leveraged DXP to engage its mobile audience, using a solution that increased coupon redemptions/store visits and provided the brand full control over digital coupon ...

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Topics: Mobile Coupons, DXP

5 Things We Learned from Dreamforce 2016

Curious to know what the biggest sales and marketing trends will be in 2017? Dreamforce 2016 wrapped earlier this month, and we had the chance to speak with vendors and thought leaders from every layer of the sales & ...

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Topics: carol's daughter, automation, salesforce, dreamforce

Why Do Digital Experiences Matter?

Why Digital Experiences? Virtually every modern marketer already uses digital experiences in some form or another to communicate with their audience, but very few are using those experiences to full effect.

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Topics: Digital Experience Platform, DXP, Marketing Cloud

The 5 Rules of Digital Experiences for Your Marketing Cloud

  Free eBook Virtually every modern marketer already uses digital experiences in some form or another to communicate with their audience, but very few are using those experiences to full effect.   Learn the 5 often ...

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Topics: chiquita, DXP, carol's daughter, loreal, pepsi, round table, personalization, minions, automation

1 Big Takeaway for Shopper Marketers from the Path to Purchase Expo 2016 (P2PX)

 

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Topics: Path to purchase expo 2016, p2px, Shopper Marketing

FunMobility Releases DXP v6 - Digital Experience Platform for Marketing Cloud Providers

CPG marketers & retailers experiencing 3x~6x increased engagement across their marketing cloud with DXP-enhanced micro-moments

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Topics: Marketing Platforms, DXP, Marketing Cloud, Integration

Path to Purchase Expo 2016: Online Meets In-Store

FunMobility CEO Adam Lavine will be a featured speaker at the 2016 Path to Purchase Expo (P2PX) in Chicago on Wednesday, September 21. Adam will illustrate how brands like Pepsi are using online experiences to ...

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Topics: Mobile Coupons, Path to purchase expo 2016, Shopper Marketing, Gamified Promotions

MMA Announces the Best Mobile Marketing Campaigns of 2016

Selections representing the limitless opportunities for device-driven creativity, engagement and impact now vie to win coveted Smarties Awards

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Topics: Publishers, The Bachelorette, Mobile Display Advertising, UsWeekly, Case Studies, Interstitial Ads

Defining Digital Experience Innovation

With the evolution of technology, marketing has become one gigantic pool of acronyms (DSP, DMP, SSP, CMS, SDK, RTB, API, PII, UUID, etc.) that only make sense to those fully immersed in the industry. We’re still missing ...

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Topics: Marketing Technology, Digital Experience Platform

On-Demand Webinar: Mobile Advertising Tools & Tactics

Looking to increase your understanding of mobile advertising tools and tactics? FunMobility's on-demand webinar covers the latest trends and best practices for connecting with the consumer in this highly-crowded, ...

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Topics: Webinars, mobile advertising

Your Brand is Going Extinct: Why Brand Marketers Need to Evolve

Recent studies show a proverbial meteorite heading for the world of brand marketing: 90% of the biggest consumer brands spent the past year hemmoraging sales. Here is a quick overview illustrating: Just how bad the ...

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Topics: chiquita, recipes, deloitte, brand marketing, content marketing, catalina

Interactive Demo: Chiquita Minions Recipe

Here's one of the Interactive Recipe Nanosites Chiquita uses to engage its target audience of mothers with children ages 4-12. 

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Topics: FunMobility

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