FunMobility at ISSMM Engage 2013 + The Future of Mobile


We took our video cameras with us to the recent ISSMM Engage Spring 2013 in Livermore, California. We had a feeling it was going to be an awe-inspiring event and we wanted to capture the excitement. The conference, organized by the Institute for Social, Search and Mobile Marketing, provided a backdrop for industry thought leaders and experts to discuss mobile and social marketing trends and emerging roles in the relationship between brands and customers.

Our thanks to Eric Montoya of Badgeville; Matt Toomey of LocalGruv; and Harry Soza of OURewards for their insights and perspectives into the challenges and opportunities within mobile. Common themes expressed during the conference were the importance of keeping customers engaged while learning about their preferences and behavior, and maintaining brand relevance. Listen to what these thought leaders had to say, and feel the unmistakable energy and excitement at the ISSMM conference.


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