Pete’s ACE Hardware, a family-owned business in Castro Valley, CA, wanted to incorporate mobile coupons into their current marketing campaigns. The store already enjoyed a loyal following, but the owners wanted to stand out from local competition, engage new and existing customers through mobile offers, attract a younger, mobile group of customers, and increase sales. Plus, they wanted to be able to engage with their customers through their mobile devices – which meant they needed a way to capture their mobile customers’ contact information.
Pete’s ACE Hardware teamed up with FunMobility to create an engaging mobile coupon campaign. The results from their initial 14-day campaign were amazing: a 13x plus return on investment, a 49% redemption rate, and more than 190 new Mobile Coupon Club members.