Pete’s ACE Hardware Scores a 49% Mobile Coupon Redemption Rate

Pete’s ACE Hardware, a family-owned business in Castro Valley, CA, wanted to incorporate mobile coupons into their current marketing campaigns. The store already enjoyed a loyal following, but the owners wanted to stand out from local competition, engage new and existing customers through mobile offers, attract a younger, mobile group of customers, and increase sales. Plus, they wanted to be able to engage with their customers through their mobile devices – which meant they needed a way to capture their mobile customers’ contact information.

Pete’s ACE Hardware teamed up with FunMobility to create an engaging mobile coupon campaign. The results from their initial 14-day campaign were amazing: a 13x plus return on investment, a 49% redemption rate, and more than 190 new Mobile Coupon Club members.

To learn how Pete’s ACE Hardware used FunMobility Mobile Coupons to increase store sales and build brand awareness, read the Case Study.


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