eMarketer has new research out today showing how retailers are increasingly turning to mobile coupons as a primary way to attract shoppers to stores, replacing flash sales and daily deals. According to the data, 28% of retailers plan to use mobile coupons, up from 20% just a year ago.
From the article:
Last year, far and away the winner in terms of attention was flash sales and daily deals—which hardly any retailers expect to focus on again. In fact, aside from flash sales and daily deals, all mobile marketing channels were expected to gain in popularity this year, suggesting the limited-time offers did not perform as well as hoped for in 2012.
Read more at http://www.emarketer.com/