The Despicable Minions Conquer Mobile First Marketing

Chiquita’s summer-long partnership with Universal Pictures’ Minions film is already making headlines, thanks to an innovative campaign powered by FunMobility’s mobile-first agency services. In-store shoppers are using their mobile devices to scan collectible Minions stickers on Chiquita bananas in return for instant prizes and a chance at a free trip to London. Here are two of the latest headlines:

Chiquita Banana finds Minions are marketable bunch on mobile

By Alex Samuely (@MCommerceDaily)

Chiquita Bananas is teaming up with Universal Pictures’ upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital content such as mobile postcards, sweepstakes and other prizes… Read more at Mobile Commerce Daily

Chiquita app, ‘Minions’ promote bananas digitally

By Mike Hornick

The cross-promotion of bananas and the Universal Studios animated film “Minions” on the Chiquita FanFun app aims to win over consumers in part by turning fruit stickers into digital collectibles… Read more at The Packer

You can check out the “Minions Love Bananas” mobile first interactive website here: