From a marketing standpoint, buzzwords don’t get much more buzz than “Programmatic Ad Buying”—a process which has already transformed the ecosystem of online ads, and now seems likely to do the same for mobile. But, ...
The mobile advertising industry has spent the past several years growing at an explosive rate (reaching triple digits, annually). eMarketer estimates that, in 2014, the United States alone will buy $17.73 billion worth of mobile ...
SMS marketing can be a great tool when used correctly: it’s got a great response rate, it’s economical, it’s totally scalable, it’s easy to personalize, and people tend to look at an SMS message within ...
Nobody ever said mobile advertising was easy (okay, technically some jerk probably said it somewhere, but you know what I mean). Design, creation, engagement, landing pages, demographic targeting, geo-targeting, ad placement, publishing, A/B testing, accurate ...
The mobile advertising industry is growing by leaps and bounds. It doubled in size in 2012, and doubled again in 2013. Our new guide, 8 Secrets of Mobile Advertising, provides a comprehensive look at the ...
I’ve said it before, and I’ll say it again: Mobile advertising is pretty darn amazing, and pretty darn underappreciated. Some critics try to give it flack because you can’t advertise on a mobile screen exactly ...
Without the right mobile ad network, launching a mobile ad campaign can feel a bit like a playing a VERY expensive game of “Pin the Tail on the Donkey.” You’ve got a pretty good idea ...
Produce giant Chiquita, named the “Official Fresh Snack of Little League Baseball,” has just released an updated version of their extremely successful mobile app, winner of the 2012 IBM Leader Award for Excellence in Retail ...