Though the needs of Hispanic Americans are often marginalized in major brands’ marketing efforts, the demographic is shown to be far more receptive to mobile advertising compared to the general population. And ignoring the needs ...
It’s a challenge that almost all modern advertisers face: how to collect customer data without coming across as a creepy, nagging, Big Brother-wannabe? We’re living in a brave new world when it comes to data ...
Mobile ads can seem daunting, in the beginning. Getting your first successful campaign off the ground means educating yourself about a number of different technologies, best practices, and a frustratingly complex industry ecosystem. Depending on ...
ACE Brand Sports Products has just released an exciting new mobile campaign, created with the FunMobility Mobile Advertising Platform. ACE is driving brand advocacy and social share by allowing users to create and customize Little ...
Those who don’t keep up with the latest mobile advertising trends are headed for extinction. A worldwide explosion of mobile ad budgets has sparked a dramatic evolution of technology, standards, and best practices. Consumers of ...
We hear it from advertisers all the time: “How do I improve click through rate for mobile ads?” Obviously, when it comes to a process as complicated as mobile advertising, there’s not some magic, fix-all ...
Though I already discussed Programmatic Buying and Real Time Bidding in an earlier post, it occurs to me that one of the summer’s biggest blockbusters did a much better job of explaining it than I ...
Repeatedly, studies cite mobile banner ads as failing in two important ways: they’re too small, and they’re too boring. There is a lot you can do to optimize the design and targeting of a banner ...