Scratch N’ Sniff Mobile Ads? YES.
Let’s just get this out of the way right up front: this is not an April Fool’s joke. But you know what really gets me? I used to joke about this. When I first started ...
9 Native Advertising Best Practices
The broad failure of marketers and advertisers to follow established native advertising best practices–or even to truly understand the consumer experience–has been giving native ads a bad rap lately. Just ask comedian John Oliver, who ...
FunMobility Introduces Custom Mobile Rich Media Advertising
FunMobility today announced two new design tools built into its Mobile Advertising Platform, specifically designed for the creation of custom mobile rich media advertising: A Rich Media Advertising Toolbox, and a Built-In CSS Editor for ...
John Oliver Declares War on Native Advertising
Viewers of John Oliver’s HBO comedy news show Last Week Tonight were treated to a scathing, eleven minute segment wherein the popular Daily Show alumnus went about eviscerating the journalistic integrity of publications that choose ...
Interview: “How to Make Super Bowl-Quality Video Ads”
What Goes into a Super Bowl Ad? With one Super Bowl and numerous awards under his belt, writer/director David Brashear is a veteran of video advertising, having produced low-budget video spots for major brands like ...
Mobile Video Ads Best Practices
Mobile video ads are seeing a surge in popularity in the wake of various studies showing markedly improved performance vs. static media ads. izideo reports that 57% of consumers consciously acknowledge that they are more likely ...
Mobile Advertising vs. Online Advertising
One of the main reasons it has taken mobile advertising so long to really take off has been the mindset that marketers merely need to repurpose the same media and techniques that worked on desktop. ...
FunMobility Updates – Gated Mobile Ads
FunMobility is proud to announce several key improvements to its mobile advertising platform, incorporating additional functionality and customization features for campaigns, enhanced reporting, and a smoother user interface. Build Your Mobile Loyalty List With Gated ...