Brand-a-Banana Let me ask you a question: How the heck are you supposed to build brand value for a banana? It’s a familiar challenge for brand marketers tasked with engaging consumers around basic commodities. But ...
He gave the Mona Lisa her smile. He set history’s first helicopter in motion. And he inspired a mystery/suspense novel that was read by more or less everyone on earth. But even the great Leonardo Da Vinci himself ...
The great secret to effective mobile advertising—specifically smartphone advertising—is understanding the context in which your consumers are actually using mobile. As I talked about in this earlier post regarding the differences between mobile ads and ...
Yeah, yeah, it’s not exactly breaking news: millennials love sharing pictures with their friends. So much so, that when satirical news site AdoboChronicles.com joked about “selfies” being a psychiatric disorder, everyone actually believed it. Heck, ...
FunMobility Photo Booth Ad Units FunMobility is proud to announce the release of its new and improved Photo Booth Ad Units, combining all the fun of a novelty photo-editing app with the branding power and ...
We are pleased to announce our biggest platform update ever: FunMobility 5! Released with FunMobility 5 will be our new and improved ad units—making it easier than ever to create great mobile campaigns that do ...
Bad as they are, bots are only part of the picture when it comes to digital advertising fraud. Perpetrated by unscrupulous publishers, display fraud encompasses a number of simpler—but still frustratingly commonplace—techniques used to serve ...
Here’s a straightforward ROI formula for calculating your returns from mobile display ad campaigns that feature tap-to-call functionality. We’ll be posting additional ROI formulas down the road to help you calculate the value of different ...