Brands, Retailers, and Agencies Honored for Mobile Marketing Excellence LOS ANGELES, CA — FunMobility is excited to join the prestigious list of mobile marketing agencies and brands whose work has been recognized by the Mobile ...
In-Store Shopper Marketing The closer a shopper gets to point of sale, the harder it is to differentiate your brand. How do you stand out from competing brands on the shelf? Packaging offers a more ...
Acquiring a Mobile Audience (This article originally appeared on Mobilemarketer.com) “What do you spend more on – acquisition or retention?” That is one of my favorite questions to ask chief marketing officers. It gets a ...
Mobile-First Marketing, for Email Email marketing is a highly-effective, tried-and-true tactic for building and maintaining relationships between brands and consumers. No other tool allows brand marketers to so quickly and economically deliver valuable, interactive, and ...
In 1977, Bert Lance told the world, “If it ain’t broke, don’t fix it.” But, if it is broke, and your mobile promotion or campaign is not achieving the original goals of the campaign, then ...
Winners Announced for the Mobile Marketing Association’s 2015 Global Smarties Awards NEW YORK, NY, Sep 28, 2015 — Cutting edge creativity and innovation from marketing, media, technology, and agency organizations from around the world was ...
Mobile Marketing Association (MMA), 2015 Global Smarties Awards NEW YORK, NY — FunMobility is excited to join the prestigious list of mobile marketing agencies whose work has been nominated for the Mobile Marketing Association’s (MMA) ...
Target is Targeting Mobile Shoppers with Beacons From TechCrunch this morning: Target, the second largest general merchandise retailer in the U.S., announced this morning that it will start testing beacon technology in 50 of its stores ...