With mobile advertising on the fast track to becoming a $100 billion a year industry, it’s no secret that brands need to establish a powerful mobile presence. But mobile is so much more than just ...
“Marketers need mobile excellence in a multi-channel world. Specifically they need to define how their mobile offering will be different for their consumers. Unfortunately, they use their own frame of reference for mobile and this ...
Customer loyalty programs are a key part of the mobile marketing landscape, going beyond awareness-building and one-off promotions. Building customer loyalty, however, is a science, driven by behavioral psychology, that couples a desired behavior with ...