From a marketing standpoint, buzzwords don’t get much more buzz than “Programmatic Ad Buying”—a process which has already transformed the ecosystem of online ads, and now seems likely to do the same for mobile. But, ...
The mobile advertising industry has spent the past several years growing at an explosive rate (reaching triple digits, annually). eMarketer estimates that, in 2014, the United States alone will buy $17.73 billion worth of mobile ...
SMS marketing can be a great tool when used correctly: it’s got a great response rate, it’s economical, it’s totally scalable, it’s easy to personalize, and people tend to look at an SMS message within ...
Nobody ever said mobile advertising was easy (okay, technically some jerk probably said it somewhere, but you know what I mean). Design, creation, engagement, landing pages, demographic targeting, geo-targeting, ad placement, publishing, A/B testing, accurate ...
The mobile advertising industry is growing by leaps and bounds. It doubled in size in 2012, and doubled again in 2013. Our new guide, 8 Secrets of Mobile Advertising, provides a comprehensive look at the ...
I’ve said it before, and I’ll say it again: Mobile advertising is pretty darn amazing, and pretty darn underappreciated. Some critics try to give it flack because you can’t advertise on a mobile screen exactly ...
Mobile banner ads need to make a very big impression on a fairly small screen, and they need to do it at a glance. Just as a TV director can’t get away with composing sweeping, ...
With mobile advertising on the fast track to becoming a $100 billion a year industry, it’s no secret that brands need to establish a powerful mobile presence. But mobile is so much more than just ...